We’re three friends who turned a simple idea into reality—with a bold 7-day challenge. Inspired to start our own short kurti brand, we gave ourselves just one week to bring it to life. From designing to sourcing to launching, every step was intense, exciting, and full of learning.

We completed our challenge, and our brand was born.

What started as a fast-paced project quickly became a shared mission—to create stylish, comfortable, and affordable kurtis that reflect individuality and confidence. Now, we’re on a journey to grow this brand nationwide, fueled by friendship, passion, and a dream that started with a single question: Why not us?